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Frost has always been one for playing with proportions. He attends Fashion Week in comically bulky suits and Gumby-stretched top hats. He also loves his weirdo footwear and traipses around from show to show in custom clown shoes the size of a baby. His love for extreme proportions was one of the inspirations for his newest shoe. “I love mascot shoes,” he says. “When I was growing up, I would wear my cousin’s sneakers, and they would be bigger than mine. I always thought the proportion was hilarious.” Frost also culled references from Adidas, including a sculpture of a pair of giant Superstars outside the Adidas office in Portland, Oregon. Frost took notes of Run-DMC as well, the rap group that popularized the Superstars and eventually gained a sneaker endorsement. “I was like, This is such a clean way to serve all those things,” adds Frost.

For the campaign, Frost promoted the shoe as if he were a superhero in a blue muscle suit, stomping around the city like Godzilla, with the jumbo-fied shoe on his back. IRL, he wore it with a slew of tracksuits on Instagram. Over the past week, these very shoes have been popping up on feeds styled in various ways. Ella Emhoff wore hers with gym shorts and a ribbed tank, and photographed herself with her foot propped up to the mirror. Bella Hadid wore them with skinny jeans.

I decided to give the shoes a try with my own rendition. I had no idea what to wear. Frost’s wife, Erin Yogasundram, who helped design the shoe, recommended I try something like a Comme des Garçons skirt or skinny jeans. “They are universal,” she says. At first I tried a pair of Wrangler mom jeans, but the shoes felt a bit hidden. In the end I opted for a plain white ribbed tank and Tom Ford–era Gucci electric blue snakeskin-print pants.

I’m typically a standard size 8, but in these I’m a whopping size 13. They aren’t necessarily out-of-control wacky, because they’re based on a familiar, pared-back sneaker. There are no bright colors; there’s no peacocking. It takes a second glance to realize that something is tweaked in the silhouette. But their quiet funk is the beauty of the style. They’re subtly outré, not hit-you-over-the-head traffic-stopping.

And once a person takes note? It’s typically “Wow; those are some big shoes!” They are a goofy piece of footwear. I sent a photo to my friend, who wrote, “Hi, Ronald McDonald.” While another texted, “It looks like your foot is swollen.” 

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